Puma announces partnership with BMW Motosport

Apparel manufacturer Puma on Thursday announced a new multi-year partnership with BMW Motorsport.

The global sportlifestyle brand has become the official supplier of team and race wear for all BMW Motorsport racing operations, including DTM, ALMS and various high-profile long-distance races such as 24h Nurburgring.

Puma will also assume the role of exclusive licensed partner for BMW Motorsport for the product categories of footwear, apparel and accessories.

The new partnership became effective from Feb 1.

Puma will outfit drivers like Martin Tomczyk, Bruno Spengler, Andy Priaulx, Augusto Farfus, Dirk Werne and Joey Hand with the latest innovations in fireproof technology.

Puma will also develop BMW Motorsport licensed products for global sales and distribution.

BMW Motorsport Director Jens Marquardt said: "The link between BMW Motorsport and this successful company has grown over the years and goes as far back as the 2004 season. It is hard to imagine our team and driver apparel without the characteristic Puma logo. As a strong partner in the field of licensed products, Puma will play a major role in ensuring that our fans around the world enjoy the products from the BMW Motorsport collections."

Christian Voigt, Senior Head of Global Sports Marketing at Puma said: "Puma is delighted to once again be working with BMW Motorsport, following the successes we enjoyed with them through their tenure in Formula One."

"Their heritage in competitive motorsport and automotive engineering is so impressive, and their global profile derived from this makes them another strong partner for PUMA in motorsport," he said.