Mumbai, Feb 5 (IBNS) Twitter might limit its users to a hundred and forty characters, but it isn't just a tool to make small talk! Despite its popularity, not every celebrity seems to have used the platform effectively.
Recently, Hollywood actors Sylvester Stallone and Megan Fox decided to skip tweeting, calling this a futile effort to connect with fans.
Little did Sylvester and Megan know that the micro-blogging platform has worked wonders for several celebrities online, including Justin Bieber, the teenage pop sensation, who currently enjoys the love of 33,931,436 fans on Twitter; Britney Spears, the American singer and entertainer, currently has 23,639,424 fans while Lady Gaga has 33,760,113 followers.
Twitter is the perfect platform between celebrities and their fans because it allows direct communication. This gives fans the opportunity to read tweets by their favorite personalities in real-time.
Also, this communication isn't one-way, since celebrities too can have a peek at what their fans think about them and respond as and when they wish.
Besides celebrities, prominent world figures including Barack Obama and His Holiness Pope Benedict XVI are also active on the micro-blogging platform.
Gautam B Thakker, CEO of EveryMedia, India's leading digital agency, said, "The benefits of being on the platform outweigh the cons. It makes sense for a celebrity to understand the power of the medium and evolve accordingly, instead of shying away from it.
"The beauty of Twitter is that it allows your fans to connect with you and have real time conversations!"