Radio City 91.1FM, India's leading radio network, on Monday said it has tied up with Techzone, the largest Aggregators, Developers, Publishers and Distributors of Entertainment content and the owner of short code 56060 with all telcos in India.
This alliance with Techzone will ensure that Radio City 91.1 FM has a dedicated short code for consumer engagement and drive interactivity.
This service will now be exclusively provided by Techzone.
Under the tie-up, Techzone will partner with Radio City for all activities the station initiates on mobile across markets.
Radio City will use the short code 56060 to promote its contests, polls, and other services through its channel and web radio portal, PlanetRadiocity.com.
Through this, while Techzone gets 56060 exposures on the radio frequency, while Radio City gets entry in the mobile domain.
Naveen Bhandari, Director of Techzone, said: "With our strong technology support, this tie-up will not only help them manage their mobile based activities and increase user engagement, but will also bring visibility for Techzone among their vast audience."
Rachna Kanwar, SVP & Head - Digital Media & New Business, Radio City 91.1FM, said, "Engaging with our listeners is of prime importance to us. As Techzone has a wide reach and a strong Pan-India presence, we felt it was be-fitting for both organizations to partner each other."