Tourists from all over the world visit Rajasthan to experience the land - marvel at the legends of maharajas, the expansive desert sands, exotic wildlife and colorful festivity. Deeply steeped in tradition, Rajasthan is a repository of amazing handicrafts, which bear the hallmark of excellent workmanship and superb quality and command sizeable markets worldwide. Indeed, Rajasthan is a treasure trove of delightful products made by gifted hands-Textiles, Ready-mades. Paintings, Blue Pottery, Marble ware and more and all of these are showcased in the Rajasthan Pavilion of India International Trade Fare (IITF)-2012 held here.
The imposing structure of the Rajasthan pavilion in its distinct haveli-style architecture called the attention of every visitor. The entrance was a recreation of the grand Peacock Gate at the City Palace, Jaipur that had been intricately hand painted by renowned artisans of Jaipur. Also on display at the entrance of the pavilion were exclusive marble figures of lions, elephants and beautifully decorated life size figures of camels. The length and breadth of the pavilion accommodate blow-ups, informative panels, dummies, live demonstrations etc.
The ground floor was allocated to displays live demos in consonance with this year's theme. The first floor had been earmarked for display and sale of handicrafts. The stalls in the backyard offered packed food items, handicrafts, textiles and other products of Rajasthan.
This year's theme of the pavilion was in line with IITF's theme 'Skilling-India'. The pavilion showcased all the impressive facets of skill development and creation of opportunities for better livelihood. The sectors of textiles, handicrafts, retail, tourism and hospitality, construction, security, gems and jewellery, IT, Repair and servicing etc. were focused upon to project Rajasthan's fast- forward in skill development for employability. And all this was in harmony with the traditional skills handed down from generation to generation as seen in handicrafts and textile creations of Rajasthan.
The Rajasthan Small Industries Corporation Limited, Jaipur- the nodal agency responsible for setting up the Rajasthan State Pavilion, has its sales counters on the first floor for a variety of Textiles and Artifacts. Also on sale here were Leather Items and Mojaris, Readymade Garments, Handloom and Khadi Items, Wooden Articles, Handicrafts, Sarees, Furniture, Jaipuri Quilts etc.
For the eager shoppers, there was the inviting bazaar, stocking delectable products from the land of the Maharajas. Take your pick from Tilpatti, Papads, Pickles, Mangodi, Milk Products, Gajak, Ayurvedic Churan, Cold Drinks and Sharbat, Bikaneri Namkeen, Saunf Supari and Roasted Namkeen. Also available were Textiles, Handicrafts, Quilts and Lac Bangles.
Rajasthan Business Centre had been set up with major players like Rajasthan Financial Corporation (RFC), Commissioner Industries (CI), Bureau of Investment Promotion (BIP) and Rajasthan State Industrial Development and Investment Corporation Ltd. (RIICO) - offering guidance and financial assistance to entrepreneurs, while the Rajasthan Small Industries Corporation (RSIC) offers export infrastructure support and promotion of handicrafts.
Participating Departments include Bureau of Investment Promotion (BIP), Rajasthan State Industrial Development and Investment Corporation Ltd. (RIICO), Rajasthan Small Industries Corporation Ltd. (RSIC), Rajasthan Rajya Vidyut Utpadan Nigam Ltd., Rajasthan State Mines and Minerals Ltd. (RSMM), Department of Tourism, Department of Information and Public Relations (DIPR), Rajasthan Financial Corporation (RFC), Commissioner Industries (CI), Khadi Board (KB), Rajasthan Handloom Development Corporation (RHDC), Rural Non-Farm Development Agency (RUDA), Bunkar Sangh (BS), Mahila Adhikarta, Jaipur Dairy etc.
The Rajasthan Skill and Livelihoods Development Corporation offered over 200 courses in 37 sectors and conducted more than 3700 programmes till 2011-12. Alongside the above, in sharp contrast too, was a recreated rural section with a Panchayat Ghar and a Chaupal - meeting places for villagers for sharing of expertise and conduction of village development programmes. The entire section was a blend of, modern-day skills in a fast-paced business and industrial climate and the quiet rural Rajasthan, away from the congestion and humdrum of urban life.
Rajasthan is an enchanting land - a mosaic of unsurpassable beauty where history and culture remain vibrantly alive. Its wealth of forts and palaces resounding with tales of valour and chivalry bear testimony to the royalty of yesteryears. It is an enormous collage where forts and palaces-relics of an erstwhile princely order echo tales of valour and chivalry. Rajasthan's vast desert sands, colourful festivity and exotic wildlife attract tourists from across the world for a unique experience of the land. (ANI)