Mumbai, Aug 19 (IBNS) : Global premium fitness brand Reebok on Monday announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women's fitness ambassador to reinforce its commitment to women fitness enthusiasts in India.
Nargis will represent the brand for their 'Studio' category, an innovative line of products focussed on dance, aerobics and yoga designed especially for the women consumers.
Talking about the association, Erick Haskell, Managing Director, Adidas Group India, said, "Through our recent association with John Abraham as the brand's new men's fitness ambassador and now with Nargis Fakhri coming on board as the women's ambassador, we aim to engage the customer at every touch point and encourage them to adopt the philosophy of Fit for Life."
Sharing her thoughts, Nargis said: "Being fit is not just about working out and looking good, it's about having a positive attitude, making the right fitness choices and participating in activities one enjoys. Reebok has a strong heritage in fitness and
"I am thrilled to partner with them in their endeavour to make fitness a part of every women's lifestyle. I am looking forward to this association and hope to build a positive momentum for the brand and for women's fitness in India."
Reebok's other high profile brand ambassadors include ace cricketers Captain MS Dhoni, Gautam Gambhir, Unmukt Chand, hockey majors Sandeep Singh and Sardar Singh, fitness trainers Piyush Pandey and Dheepesh Bhatt and Bollywood actor John Abraham.