Rekha to endorse Snickers

Last Updated: Tue, Dec 11, 2012 15:14 hrs
Rekha to endorse Snickers

Mumbai, Dec 11 (IBNS) Bollywood diva Rekha will soon be seen in her first ever television campaign and that too for popular chocolate brand Snickers.

"SNICKERS, a brand of Mars International India, brings to you the legendary Bollywood celebrity and iconic diva Rekha in her first ever television campaign. For the very first time viewers will get to see a celebrity playing a role that is true not just to her reel-life but also to her real-life persona," said an official release on Tuesday.

Snickers´ upcoming TVC is a global campaign 'You're Not You When You Are Hungry'.

"The TVC idea is conceptualized from the insight that hunger has telling physical, emotional and psychological side effects on us - it not only makes us physically weak, dizzy, tired and lifeless, but also makes us irritable, angry, whiny, grumpy, loopy, scatty and unable to concentrate. In a nutshell, we are not quite ourselves when we're hungry," the statement said.

"The TVC packs all the humour and refreshing candor of the SNICKERS brand and at the same time keeps very much to the Indian idiom and ethos."

The TVC will be directed by Bollywood director Imtiaz Ali.

There's also another surprise in store for the fans of 90's cinema, with the appearance of Urmila Matondkar, who is also making a small-screen comeback after a long hiatus.

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