Colgate-Palmolive (India) Limited, the market leader in oral care, recently gave 150 lucky winners of the Colgate Active Salt Dabangg 2 Taste Challenge contest, an opportunity to meet their favourite Bollywood superstar Salman Khan.
The event was held over a special screening of Dabangg 2 and it gave the winners from across India a chance to interact with Salman up close.
It was a fun filled evening for the winners, as Salman with his infamous witty style, engaged with them and won many a cheer from his loyal fans.
The Colgate Active Salt Dabangg 2 Taste Challenge contest ran from October-December 2012 and was advertised on national television.
To participate in the contest, consumers were required to call a toll free number and describe the unique taste of the Colgate Active Salt toothpaste.
Based on the responses received, 150 deserving winners were selected and were invited to a private screening of the blockbuster movie along with the Dabangg star himself.
Speaking on the occasion, Ajit Babu, Vice President-Marketing, Colgate-Palmolive India Ltd., said: "The Colgate Active Salt Dabangg 2 Taste Challenge contest originated from the insight that Bollywood is one of the key influences in the lives of today's youth."
"Having received a very encouraging response from our first contest with Sonakshi Sinha, and as a step towards rewarding our loyal consumers, we decided to enter a co-branding association with the most anticipated movie of the year - Dabangg 2.
"Through this contest we aimed to offer consumers an opportunity to live their dream of meeting their favourite stars and of spending quality time with them," said Babu.