South Korean electronics maker Samsung Electronics simplified the interface of its Internet connected televisions in a bid to make them more user-friendly.
Samsung is the world's best-selling maker of smart TVs, which allow people to surf the web and access other services via their main screen.
But along with other smart TV makers, the firm has faced criticism that many people rarely use the added functionality.
According to the BBC, Samsung, at the Consumer Electronics Show (CES) in Las Vegas, said its smart TV interface had been redesigned to be 'more visually appealing'.
The company also announced that it would put a super-sized 110in (279cm) 4k ultra-high resolution LCD TV on display when the trade show started on Tuesday, the report said.
Ultra-high definition offers four times as many pixels as today's 1080p HD standard, allowing screens to expand in size without sacrificing picture quality.
According to the report, executives also said they would show off a 55in OLED (organic light-emitting diode) display that could show two different shows full-screen at the same time. (ANI)