'Sexist' Jeep ad featuring picture of bikini girl in army gear on Facebook sparks online uproar

Last Updated: Tue, Nov 20, 2012 08:40 hrs

Jeep Australia has caused an uproar among Internet users after it posted a photo of a scantily clad woman on its Facebook page, with outraged users slamming the firm as 'sexist'.

Jeep Australia had published a picture on its Facebook page of a woman posing on an army jeep in bikini bottoms and a tight T-shirt reading "I love Marine Boys".

The caption on the photo, which has done the rounds of the internet since at least 2007, read "Defence force budget cuts may not be a bad thing. Surely this Jeep and uniform are less expensive than what is currently used?"

However, within minutes, the post had attracted a flurry of negative comments from angry users complaining it was degrading to women, the Herald Sun reports.

"Yuck. How sexist," wrote one female commenter, while another wrote, "You just defined your target market. Goodbye!"

"Who let the intern post this one?" wrote a male user.

The post was later deleted from the Jeep Australia's Facebook page.

When asked about Jeep Australia's suggestion that changing its female uniforms to bikini bottoms and T-shirts would help save money, a spokeswoman for the Australian Defence Force said it had no response, the paper said. (ANI)

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