Shah Rukh promotes Concast TMT bars

Kolkata, Feb 2 (IBNS) Bollywood superstar Shah Rukh Khan promoted the Concast TMT bars by becoming its brand ambassador.

At the promotional event in Kolkata on Wednesday, Shah Rukh stated that his association with Concast was going to be a "long term" one and he was truly elated to have received the trust of the conglomerate.

"This is really an honour for me that Concast has chosen me to be its brand ambassador and in time we will work together to make it the best brand in India," he remarked.

Concast Group Chairman Sanjay Sureka said that there was no better man to represent the brand as "Shah Rukh stands for all the values we believe in."

"The products of the group will be promoted through a trustworthy, reliable and renowned face, thereby fulfilling the overall objective of building a brand that promises 'Support Forever'," he said.

Shah Rukh has already shot a commercial for Concast which will be used to campaign the brand.

"The campaign is a little tongue and cheek and it's quite funny," Shah Rukh said.

The Concast Support Book was launched by Shah Rukh that contains experiences of renowned leaders from various walks of life highlighting their respective "Support Lessons of Life".

"This is an inspirational book and it's really a great gift to take back since I really love to read," Shah Rukh remarked.

The Concast Group, valued at about Rs. 7500 crores, announced an investment plan of Rs. 500 crores in the real estate sector and over Rs. 1500 crores in infrastructure, healthcare, steel and cement sectors over the upcoming period of 18 months.

(Reporting by Arnab Chakraborty)