Somerset denies Modi connection

"SEV would like to point out emphatically that Mr. Lalit Modi has NO stake or involvement whatsoever in SEV, either directly or indirectly, and has nothing to do with the SLPL or any tournaments of SLC with which SEV is involved on any level.

"Mr.Modi is neither a partner nor a shareholder and is not associated with SEV, or its founders or shareholders, in any capacity, either now or in the past," the company said in a statement.

The Indian cricket board has banned the participation of its 12 players in the SLPL citing that Somerset Entertainment Ventures is related to Modi.

Sri Lanka Cricket (SLC) also clarified that they own the SLPL and SEV owns only the marketing and the logistical rights.

SEV bagged the marketing rights of the SLPL and other domestic tournaments of SLC through a proper and transparent tender process. SEV has also further stated that the response from potential sponsors and broadcasting partners across nations so far has been very encouraging.

SLC and SEV have jointly planned innovative marketing activities with the sole intention of engaging with cricket fans and also, to ensure a full house at the R. Premadasa stadium everyday with the support of SLC and various media partners.