Universal Music India will release Sri Lankan Hip Hop and R&B artist Ashanthi's new single "Let's give peace a chance" as the official song of the De PaixYatra, a Motorbike journey from India to England that seeks to honour the unsung heroes of 8 nations of the world who have devoted their lives to bring change.
The initiative has been launched to promote World Peace and will flag off on Aug 11 in Mumbai.
Universal Music will release Ashanthi's "Let's Give Peace A Chance" as an exclusive digital single which will be available for on line as well as mobile downloads.
This single will be followed by a compilation album featuring of songs of `peace' that will be an accompaniment to the De PaixYatra project going forward.
Devraj Sanyal, Managing Director, Universal Music, India & SAARC, said, "As a musician myself, and the MD of Universal Music, I´m proud to support De PaixYatra and their mission to celebrate and spread the values of Peace and goodwill."
The journey will cover 8 nations across 56 cities in an effort to spread the message of peace and unity.
Along its way it will reach out to various colleges and universities where it will carry out a plethora of activities to promote its cause unifying the youth across these countries.
The journey will try to engage celebrities, diplomats, ex-presidents, sports personalities, youth icons and political leaders who can use their public prowess to inspire and widen the reach of the project.
The entire journey will be documented and later released in the form of mini-series, films, documentaries and a photo story coffee table book.
"I believe Music is the soul for any Revolutionary thought. No boundaries on Earth can stop Music. And Music for such Special projects like De PaixYatra means Universal Music Group. The impact of this association will be beyond any imagination. We are absolutely fired up because of all the support that Universal as a label is giving us to make this possible," Parth Vasavada, Promoter/Rider, De PaixYatra.
With the current situation of political tension between India and Sri Lanka, it is especially significant that Ashanthi, a Sri Lankan artist has decided to release this single in India, trying to spread the message of peace between the two nations.
Speaking on her new single, Ashanthi said, "It has been a great experience creating ´Let´s give peace a chance´ as the official anthem for the De PaixYatra peace project. I believe that the song sends a strong message to everyone about the hope of peace throughout the world.
"The composition of this song, for me, has been an expression of my deepest feelings, as Sri Lanka has been a country in turmoil in the recent past for over 21 years. In my lifetime all I have seen is war, now I am glad I was able to create a song that will make a difference in promoting peace and unity among our youth."