Tanishq, one of the leading jewellery brands in India, announced its much awaited 'Gold Exchange Offer' here on Thursday.
The offer provides customers with a chance to exchange their gold for Tanishq certified jewellery.
Apart from this offer, Tanishq will also be giving customers a discount of up to 20 percent on purchase of diamond jewellery worth Rs 2 lakhs and above.
Speaking about the offer, Tanishq Vice President of retail and marketing Sandeep Kulhalli said: "We are back with our Gold Exchange offer which has been one of Tanishq's most popular initiatives over the years. The offer focuses to benefit customers by giving them an opportunity to own jewellery from the house of Tanishq."
Tanishq also launched a range of affordable diamonds consisting of exquisite designs across finger rings, earrings and pendants and is designed to appeal a wide spectrum of consumers, available at all Tanishq stores across the country.
The Regional Business Manager (East) of Tanishq Dwaipayan Sen said: "The initial response for this offer received a positive review. We are launching some new designs in this collection."
"With this offer we are trying to reach out to every single woman who aspires to own diamonds" added Sen.
He also said: "We have also launched a new collection for working women who prefer not to wear heavy and traditional jewellery at work."
Sen also added: "We are planning to open up few new showrooms in the city."
City-based model Satarupa Pyne was present at the event to showcase the collection.
(Reporting by Shreejata Niyogi)