Automobile major Tata Motors on Tuesday made its maiden entry in the Bangladesh new car market, introducing two sedans and a hatchback.
They are the Tata Indigo eCS, India's most fuel-efficient compact sedan, the Tata Indigo Manza, a luxury sedan, and the Tata Indica Vista hatchback, with class defining space.
The Manza and the Vista are born out of Tata Motors' new car platform.
Speaking on the introduction of the passenger cars in Bangladesh, Karl Slym, Managing Director, Tata Motors, said, "We are happy and honoured to enter Bangladesh with our passenger cars. Our 40-year association with Bangladesh has given us an insight into the aspiration of the country's motorists.
"They will be central to our business - we will delight them with the performance of our cars and the comfort and excellence of our service, and establish ourselves as we have in commercial vehicles since 1972."
Johnny Oommen, Head, International Business, Passenger Cars, said, "Bangladesh's customers for new cars demonstrate high discernment. They will see that reflected in our cars. Our service will be easy-to-reach and prompt."
Abdul Matlub Ahmad, Chairman, of the company's distributor, NITOL Motors, said, "Our association with Tata Motors goes back over two decades, and we are extremely happy that, in addition to commercial vehicles, Tata Motors has now placed their confidence in us to market their passenger cars and utility vehicles."
To begin with, they will be available in Dhaka with one showroom. By 2013, three other cities will be covered, with a showroom each.
Tata Motors has a 40-year heritage in Bangladesh, having introduced its buses in 1972.
There are about 53,000 Tata commercial vehicles on Bangladesh roads.
The company is today the market leader with a 70% market share.