Teams taking closer look at secondary market

Source : AP
Last Updated: Wed, Nov 21, 2012 10:15 hrs

Looking for a cheap way to watch your favorite team in person? These days, your first move might well be to try a secondary ticket website.

Those online bargains are drawing increased attention from sports teams concerned about the effect of the low-price seats on their ability to sell their remaining inventory. It could mean subtle changes that affect the attendance at stadiums, ballparks and arenas across the country.

Major League Baseball Advanced Media and StubHub.com are in negotiations over the website's role as the official secondary ticket market of the league after their first deal expired following this season. The NBA partnered with Ticketmaster to create a website that went live last month and is both a primary and secondary ticket outlet.




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