Tehran: Iran launched its own video-sharing website to compete against Google's popular YouTube whose content is deemed inappropriate by the Islamic regime.
The website (http://www.mehr.ir) called 'Mehr', meaning affection in Farsi, aims to attract Farsi-speaking users and also promote Iranian culture, says the website's 'About us' page. It's unclear, however, how heavily the site will be monitored or censored.
A Facebook page dedicated to Mehr is providing links to some of its content, including music clips produced in Iran, Gulf News reports.
Western websites such as Facebook, Twitter and YouTube are blocked by Iranian officials, who claim Western bloggers and governments are waging a "soft war" against the Islamic Republic.
According to the report, Iran is working on rolling out its national intranet that it says will be clean of un-Islamic content.
Authorities claim the "National Internet" would not cut access to the Internet.