Cricket legend Sachin Tendulkar will play "some sort of a role" in promoting the 2015 World Cup in Australia and New Zealand early next year, tournament CEO John Harnden has said.
"He (Tendulkar) has been a fantastic supporter of the World Cup. It is too early to say anything about his involvement but I am sure he will play some sort of a role in lead-up to the tournament. We will have to wait and see," Harnden told PTI during a chat here.
Part of the promotion strategy is to get a range of current and former players talking about the Feb 14-March 29 mega event, Harnden said.
The organisers did two events in Mumbai and Delhi last week in the presence of former India players Ravi Shastri and Chetan Chauhan.
"As we get closer to the tour tournament, more announcements will be made. The strategy is to use a lot of World Cup heroes. There are a whole range of players who have already helped us and will be helping us in the future as well," said Harnden.
"A more specific campaign is planned from November," he added.
Hugely popular in Australia and against whom he had played some of his greatest knocks, Tendulkar pulled the curtains down on a glorious international career by turning out for his landmark 200th Test against the West Indies last November.