Washington: A Bangkok-born masseuse is hoping to storm San Francisco's niche beauty market with a skin-firming procedure -slapping her customers in the face.
According to the company's website, in a procedure that the massage parlour touts as "one million percent safe," a woman named Rassameesaitarn Wongsirodkul, who goes by the name of Tata, will deliver precision blows "using Thai wisdom to bring out your own beauty."
"Face slapping brings out your hidden beauty potential, without invasive procedures. And it's 100 percent chemical free. I am proud to be the only one to bring the face slapping knowledge ... to the western hemisphere," ABC News quoted Tata as saying in an online video.
Tata is the co-owner of Tata Massage in San Francisco's Richmond District with her husband Mawin Sombuntham.
The procedure involves Tata donning a hat adorned with plastic flowers, slinking around to Thai pop music and delivering a few quick blows. She then firmly pinches her client's cheeks, and gives the client a few more hard slaps.
Sombuntham said that Tata went through a month of training with professional face slapper Kung Khemika, who runs her own parlour in Bangkok and has dozens of customers per day.
"It's a very closely guarded knowledge. Tata is only one of 10 students that the teacher wants in her lifetime," ABC News quoted Sombuntham as saying.
For 350 dollars, Tata offers a "face firming" slapping massage, which is said on the company's website to "lessen wrinkles and make your skin firmer."
Customers can choose a particular area of their face that they'd like to receive a precision smack, including eyebrows, cheek or forehead.
Sombuntham said that the results or a single session, which lasts 15-20 minutes, can last about six months, and with the full course customers can expect the results to last up to a year.