Thatcher tagged as "bombshell" in rejected 'embarrassing' navy recruitment advertisement

Last Updated: Thu, Jun 23, 2011 16:11 hrs

Former British Prime Minister Margaret Thatcher was tagged "the bombshell that hit the Armilla Patrol" in a navy recruitment advertisement, but it was never used.

National Archives files have revealed how several ideas were offered by an advertising agency in 1988, but officials rejected them.

A Central Office of Information (COI) letter released by the National Archives on Thursday has suggested that the advertisement featuring Thatcher was intended "to make quick capital out of the Prime Minister's visit to the Armilla Patrol".

The COI had been against the idea when it was first put forward by the advertising agency, Young and Rubicam, "but the Navy Recruiting people in MOD (Ministry of Defence) were enthusiastic and insisted on going forward", the BBC quoted the letter, as saying.

The "potentially embarrassing press advertisement nearly got through the net" in August 1988, before Downing Street ruled that it should not be used, the letter added. (ANI)

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