The U.S government has extended by one year the adverse travel advisory on Jammu and Kashmir state citing militant attacks and violent public unrest .
Kashmir used to witness massive flow of tourists from all over the world before the period of insurgency. But it showed steep decrease due to travel advisories by many foreign countries like the U.S, Australia, France and many others European nations.
Despite repeated attempts by the state government, the advisory still continues, which is affecting Kashmir's tourism.
However, few foreign tourists visiting the valley said they had a good and positive experience and felt if the advisory is lifted, influx of tourists would increase.
A tourist from Australia, Nathan, said there were negative things written about Kashmir on Australian travel advisory.
"Yes definitely it should be lifted because we really search a lot in the internet before we come. There is lots of bad stuff like on the Australian travel advisory said don't come here. But so far, we are safe," said Nathan.
Advisor to state chief Omar Abdullah, Tanveer Sadiq, said such advisories impact tourism business adversely.
"Firstly it is very sad. Tourism was booming and tourists from across the world including the U.S used to come to the valley before 1989 when militancy started here. Tourism business is the backbone of the state. It is basically a cycle of business. Such advisories adversely impact our business," said Sadiq.
Kashmir, once dubbed the Switzerland of the east was heaven for skiers, honeymooners and film-makers that were drawn to its soaring peaks, fruit orchards and timber houseboats on the Dal Lake in Srinagar. (ANI)