Bangalore, Dec 10 (IBNS) Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT), on Monday announced the launch of Wipro SmartOffers - a location based solution for banks, in partnership with Intuition Intelligence.
Wipro SmartOffers, primarily targeted at retail banks, will help increase coupon redemption rates significantly by delivering the right offers to the bank's customers over the mobile or the internet.
The solution leverages Wipro's mobile based applications IP, data models and partner's algorithms to deliver highly targeted offers.
Wipro is working with Intuition Intelligence who has a patented machine learning algorithm that applies rapid real time learning to target coupons.
Vijay Sharma, Global Domain Head - Banking and Financial Services, Wipro Technologies, said, "We expect Wipro SmartOffers to enable banks to pre-empt commoditization by building brand loyalty and creating additional revenue streams.