New York: Internet giant Yahoo has teamed up with media mogul Simon Cowell for a new music competition series named "Ultimate DJ".
The tech giant announced a slew of original programmings at its NewFronts presentation on Monday, including live electronic-music competition series "Ultimate DJ" from Cowell's banner Syco Entertainment, reports aceshowbiz.com.
"Electronic music is one of the most important genres around the world and we want to respect what's happening around the world," Cowell said during the presentation at Manhattan's Lincoln Center.
"Ultimate DJ" will let viewers participate by casting their votes via Tumblr. The winner will be crowned the 'Ultimate DJ' and be offered an opportunity to headline a major electronic music festival and a record contract with Ultra Records and Sony Music.
The new music competition series is part of Yahoo's goal to add the number of live content, including music concerts, and scripted programming. The company also announced global daily series "Yahoo News Live" with Katie Couric as the anchor.