Mumbai, June 26 (IBNS) Leading film production house Yash Raj Films (YRF) recently crossed a benchmark of 1 million fans on social networking site Facebook and now they have crossed the 1 lakh mark on micro-blogging sute Twitter too.
The banner has a strong digital presence and regularly engages with their fans with interactive content.
"Yash Raj Films understands their audience and designs their digital campaigns accordingly. The production banner has a new theme every week which constantly helps them engage with their fans, the current theme being YRF Jugalbandi, where the fans get to listen to memorable songs of their favourite YRF Jodis, and sing and dance to the tunes of classic songs," said an official spokesperson.
"Their Facebook page has the fastest growing fan base with an addition of more than 300 followers every day," she said.
YRF regularly holds contests and updates their digital properties with latest and exclusive news about the production house, which has led people to visit the profile every day and interact, through YRF's videos.
"With big releases this year like 'Shuddh Desi Romance' and 'Dhoom: 3', they are surely going to take the digital platform by storm," said the spokesperson.