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Zee Cinema to air southern action

Source : IBNS
Last Updated: Mon, Apr 29, 2013 09:13 hrs
Zee Cinema to air southern action

Mumbai, Apr 29 (IBNS) A man is shot in the chest, and guess what ... not only does the bullet deflect off his chest with a "ping" sound but it flies back and finishes the man who shot it. Well, it can only happen in a south Indian blockbuster!

Giving viewers a double-shot of unadulterated masala and hilarious, over-the-top action, Zee Cinema will present 'South Ka Super Punch' - a two week-long festival of popular southern blockbusters dubbed in Hindi.

The festival will have the premiere of Hindi dubbed versions of runaway Southie successes like No. 1 Businessman, Aag Ka Gola and Aakhri Baazi.

The festival that will air starting April 29, every Monday to Friday at 9 pm will include films featuring the biggest stars of the south like Venkatesh, Mahesh Babu, Nagarjuna and Ravi Teja.

The line-up of films include Kasam Hindustan Ki, The Real Tiger, Aar Paar: The Judgement Day, Warrior, Durga IPS, Hindustani Yodha and Mera Krodh.

The creative route Zee Cinema has chosen to promote the festival involves a very catchy, off-beat promo.

Instead of showcasing any of the stars or even visuals from the films being aired as a part of the 'South Ka Super Punch' festival, the promo raises a toast to the sheer flashiness and flamboyance of southern cinema and its unique brand of comical action.

It features a special rap song that has been composed in-house by the creative team at Zee Cinema, celebrating the magnificent larger-than-life attributes of these films.

Mohan Gopinath, Business Head, Hindi Movie cluster, ZEEL, said, "In times when we all lead hectic lives, viewers look to cinema or television as a stress-buster.

"Cinema from the South with its larger-than-life hero worship and flamboyant brand of action and drama, serve as a beautiful avenue for escapism where people can forget all their stress and have a good laugh. These films have been enormous successes down south and the lead actors are worshipped like demi-Gods."

"Dubbed versions of south films have always rated extremely well each time we have aired these in the past and there is a strong demand for us to air more such films.

"Our previous festival of a similar nature 'Dosa Meets Samosa' had met with an overwhelming response. We're confident that the audience will enjoy the new festival too!" said Gopinath.

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