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​Mock Paper for SBI PO 2014: Marketing-2

Source : SIFY SKILLS
Last Updated: Wed, May 28, 2014 09:05 hrs

SBI will be conducting the written examination for recruitment to the post of Probationary Officers in June, 2014. The written examination consists of 4 sections-

  1. Reasoning

  2. English

  3. Data Interpretation and Analysis

  4. General Awareness, Marketing & Computers.


50 questions will be asked from each section.


MockBank, a group of experts who carefully create mock tests specific to each competitive examination, have come up with sample questions regarding
Marketing-2 for SBI PO 2014.



1. Modern important factor of advertisement is 
(1) Internet 
(2) Specific 
(3) Loudspeaker  
(4) Festival Advertisement 
(5) All of above



2. What is one of the factors to be considered while  selecting suitable advertisement media ? 
(1) Black Marketing 
(2) Area of Business 
(3) Nature of Goods and services 
(4) Nature of Advertisement 

(5) 2. 3 and 4



3. Type of Novelty gift under Direct mail advertising 
(1) Calendar 
(2) Diary 
(3) Wall Clock 
(4) Watch 
(5) All of above 



4. The advertisement media which is widely used  by publishers is 
(1) Television 
(2) Radio 
(3) Catalogue  
(4) Booklets 
(5) Pamphlet



5. Which type of advertisement media built a sort of personal relationship between Consumer and Businessman? 
(1) Magazine 
(2) Personal letters 
(3) Novelty Gifts 
(4) Price list 
(5) Booklets



6. What is one of the parts of Advertising copy? 
(1) Title 
(2) Subtitle 
(3) Card beard box 
(4) Name of Product 
(5) 1.2,4



7. What is the main drawback of Direct Mail  Advertising? 
(1) Very Expensive 
(2) Limited coverage 
(3) Less  time consuming 
(4) Increasing Fraud 
(5) Easy Mailing list



8. Counter and Window Display is normally seen at: 
(1) Cinema Halls 
(2) Bus stations 
(3) Railway stations 
(4) Exhibitions 
(5) All of above



9. Brief Advertisement in Newspapers is called  ________ 
(1) Kun 
(2) Classifieds 
(3) Coloured Front Cover 
(4) Middle Page 
(5) Last Page



10. Which statement is true about newspaper  Advertisement ? 
(1) Newspapers are very costly 
(2) Newspapers are senseless 
(3) Not suitable for uneducated customers 
(4) Lack of Personal touch with customer 
(5) 3 and 4


Answers

1. (5) 2. (5) 3. (5) 4. (3) 5. (2)

6. (5) 7. (1) 8. (5) 9. (2) 10. (5)



For full length customized test series, personalized faculty mentorship and detailed SBI PO study plan, visit MockBank.




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