David Beckham went all "Zoolander" for his role as the new face for Swiss watchmaker Breitling.
The 37-year-old footie star put on his best blue steel look, as he starred in a campaign to promote its Transocean Chronograph Unitime worldtimer watch, the Daily Mail reported.
The photoshoot was shot by renowned snapper Anthony Mandler.
One shot sees Beckham pulling off the perfect pout, as he stands in front of a private jet on the runway of the Mojave Air and Space Port in California.
It's no wonder that there is an aviation theme to the photoshoot - the brand has created several travel watches.
"I've always been a long-time admirer of Breitling," Beckham said of the new campaign.
"As a company they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand," he said. (ANI)