Big money had come into cricket before 2000 thanks to extensive television coverage worldwide but in the past decade the financial figures associated with the game are the mind boggling and eye rubbing variety. Aggressive marketing in the 90s had seen administrators like Jagmohan Dalmiya in the forefront as the game and the players earned mega bucks thanks to willing sponsors and revenue from the sale of television rights.
As the first decade of the new millennium dawned given the frenzied following the game has in India the country was in a position to be the game's financial powerhouse and there is little doubt that the BCCI controls cricket worldwide thanks to money power. Its revenues have hit the ceiling and gone beyond and it is now in a position to aid other sports. The money associated with the IPL may give some idea of the kind of finances we are talking about.
The inaugural tournament offered a whopping winner's cheque of Rs 4.8 crores and an overall prize money of Rs 12 crore. The runner up was richer by Rs 2.4 crore and even the last placed among the eight teams got Rs 40 lakh.
Perhaps the most heartening feature of the financial boom was that the domestic game and cricketers at the state and zone level finally got their due.