Jodie Marsh has left families of IRA bomb victims reeling after launching a slimming pill by the name of Semtex.
The supplement, which is sold on the model-turned-bodybuilder 's sports nutrition website, shares the name of the plastic explosive used in countless terrorist attacks.
What's worse is that Marsh even encourages weight-loss enthusiasts to buy it with the Twitter hashtag #SEMTEXARMY.
The explosive was used in attacks including the 1983 Harrods bombing, in which six people died, and the 1987 Remembrance Day blast in Enniskillen, Co Fermanagh, which killed 12.
Now, relatives of IRA victims are "disgusted" that Marsh, has linked her diet pills to the killer substance and are demanding that she stops selling them.
Molly Carson MBE, of Families Acting for Innocent Relatives, said that Marsh has not researched Semtex, which instigated the murder of many British soldiers in Northern Ireland.
One woman, who lost both her parents in an IRA car bombing but wished to remain anonymous because of fears for her safety, added: "When I saw the product on sale I was incandescent with rage and felt physically sick."
However, Marsh defended the name of the pills, claiming it was no more offensive than other products.
The ex-Celebrity Big Brother contestant defended herself saying that the name Semtex has been chosen to represent the product as a fat burner, similar to brands such as Grenade and Dorian Yates Black Bombs.
The 34-year-old added that almost all of the feedback she has received has been positive. (ANI)