Rio Ferdinand scores biz boost on X Factor

Rio Ferdinand has X Factor to thank for getting plenty of free publicity for his magazine #5.

The Man Utd star sent contestants a bag of baseball caps for promoting his online fashion and sports mag, the Sun reported.

Ferdinand enjoyed a double bonanza when singer Mickey Parsons from District 3 wore one of the hats on the live show.

Lewis Hamilton also posed in one of the caps beside girlfriend Nicole Scherzinger.

"Rio took a cheeky punt and it paid off," a source told the publication. (ANI)

SEARCH