Rio Ferdinand has X Factor to thank for getting plenty of free publicity for his magazine #5.
The Man Utd star sent contestants a bag of baseball caps for promoting his online fashion and sports mag, the Sun reported.
Ferdinand enjoyed a double bonanza when singer Mickey Parsons from District 3 wore one of the hats on the live show.
Lewis Hamilton also posed in one of the caps beside girlfriend Nicole Scherzinger.
"Rio took a cheeky punt and it paid off," a source told the publication. (ANI)