The man revolutionised Indian cricket with the IPL. And soon the world took notice of it. T20 suddenly became the eye candy of world cricket and the man himself became the poster boy of Indian cricket.
After all, his billion-dollar baby did wonders for the BCCI.
He brewed a deadly mix of cricket, Bollywood and business that transformed completely the face of Indian cricket.
But soon his success story became a bane for himself. He was accused of nepotism during the bidding process for the IPL franchises. He was accused of manipulating TV rights. He was accused of favouring other teams over the Kochi team.
What followed was a war of words with Shashi Tharoor, BCCI and many friends-turned-foes.