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HIL surpasses Euro 2012 coverage in India in two weeks: ESPN

Source : PTI
Last Updated: Tue, Feb 05, 2013 09:14 hrs
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NEW DELHI: The first Hockey India League (HIL) has witnessed unprecedented media coverage with ESPN STAR Sports on Tuesday announcing that more than 2.27 crore people have seen the broadcast of HIL in the first two weeks which is way ahead of reach garnered by UEFA Euro 2012 in India. 

According to the sport broadcasters, full tournament reach of UEFA Euro was 2.07 crores. HIL at the end of second week has also overtaken the reach of Men's Hockey Champions Trophy (58 lakhs) by almost 4 times. 

In terms of global syndication as well, HIL has seen considerable success with the tournament being showcased in 83 territories worldwide. 

HIL's reach is considerably higher than World Series Hockey's reach which stood at 1.24 crore individuals at the end of week II and even on digital front, HIL has achieved considerable success. 

HIL's Facebook page has attracted more than 410,000 fans making it world's largest field hockey Facebook page. On Twitter, HHIL has trended multiple times not just in India but also in countries like the USA, according to a release. 

Some of the leading names in the world of sports broadcasting like Fox Sports from Australia, Sky Sports from New Zealand, Ten Sports in Pakistan and SE Asia and MENA region are showcasing live coverage of HIL in respective territories. 

Narinder Batra, chairman, Hockey India League, said, "It is great to know that the first edition of the league can be seen by hockey fans across the world. We are confident that the popularity of the league and the game of Hockey per se, will greatly benefit from these international distribution tie-ups." 

Aloke Malik, managing director, ESPN Software India Pvt Ltd, added, "We look forward to working closely with all our partners and serve hockey fans all over the world with some mouth-watering high quality content."

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