Kohli set to surpass Dhoni as brand darling

Last Updated: Fri, Sep 27, 2013 10:11 hrs

Virat Kohli is in the form of his life and it's no surprise that brands are falling over each other to climb onto his bandwagon.

Of course it does not hurt that he is easy on the eye.

The future India skipper has signed a lucrative three year deal with Adidas that's worth a whopping Rs 10 crore a year, according to the Times of India.

Kohli had formerly endorsed Nike which sued him for breach of contract in a desperate attempt to retain the Royal Challenger on their rolls. But the Karnataka High Court ruled against the US shoe behemoth.

He has also reportedly bagged a Rs 6.5 crore deal with a tyre brand that Sachin Tendulkar used to endorse.

Kohli, who earned about Rs 40 crore a year from endorsements last year, is set to leave India skipper MS Dhoni trailing behind him with the new deals.

He currently endorses 13 brands including Pepsi and Toyota.

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