Telecom giant Vodafone India will speed up India by offering motor-racing enthusiasts their first street racing experience.
Motor racing fans and loyal customers of Vodafone will witness Lewis Hamilton burn rubber in his Vodafone McLaren Mercedes MP4-27 car on Sunday, September 16 (evening), just a week before the Singapore Grand Prix 2012 night race.
The venue for this unique and exciting initiative will be the historic and breath-taking landscape of Marine Drive in South Mumbai.
Lewis will enthrall the crowd driving in his Vodafone McLaren Mercedes MP4-27 car along the curves of the brilliantly illuminated Queen's necklace (Marine Drive) that will be made to look like a Formula 1 race track complete with grand stand and pit garage.
The ambience, the driving skills of Lewis and lightning fast speeds of the Vodafone McLaren Mercedes car is sure to leave the audience spellbound.
Some lucky customers will have the privilege of riding with Lewis and a chance of visiting the pit garage to see the technology behind the team, powered by Vodafone.
Marten Pieters, MD & CEO, Vodafone India, said: "The street race experience in Mumbai is an exclusive event that happens so far only in Monaco and Singapore. We are very happy to bring our customers to get closer to this action."
An excited Lewis, who is no stranger to India and enjoys a tremendous fan following, said, "I always love coming to India and I am really excited to be coming to the city of Mumbai this time. I would like to thank Vodafone for their continued support to the team."
"I am simply overwhelmed by the incredible excitement shown by the people of this country. I had a wonderful experience in Bangalore last year and this year I am hoping that the excitement will be faster, smarter and better in Mumbai," said Lewis.