Liverpool bosses are in talks with Standard Chartered bank to extend and improve on a lucrative shirt sponsorship deal that is currently worth 20 million dollars a year.
Less than two years into a four-year contract, the football club hopes to conclude negotiations soon so as to secure the partnership beyond the end of 2014, the Telegraph reported.
Under the present terms, the multinational banking firm has been granted a period of exclusivity, enabling it the option of extending its relationship with the club.
The club is confident that they can better the arrangement that began in 2010.
The 80 million pounds over the course of four years was a club record at the time, but it was agreed in 2009, when Liverpool were second in the Premier League and still part of Europe's elite competition. (ANI)