London shopkeepers slam strict 'Olympic merchandising' rules

Last Updated: Sun, Jul 29, 2012 10:00 hrs

Shopkeepers and retail storeowners in London have slammed the strict rules covering the sale of Olympic merchandise and trademarks during the London 2012 Olympics.

Lisa Cross, 33, who runs a florist shop in Hanley, Stoke, was told to take down the colourful rings put up in her window by trading standards officials, as it constituted an 'unauthorised use' of the Olympic logo that left her at risk of being sued by the Games organisers.

"The trading standards officers said they really loved the display, but told us we'd have to take it down, or we could be sued. We've only been running the shop for 16 months. I couldn't fight it against them, they are a big organisation. I'm trying to grow my business, not ruin it," the Daily Mail quoted Cross, a mother of three, as saying.

"I had no idea I was breaking any rules. I just wanted to support Team GB and the Olympics," she added.

In another incident, a cafe manager who displayed five bagels in the style of Olympics rings was stunned to be raided by 'community wardens' from the council.

The officials proclaimed that it was a breach of laws brought in to prevent businesses exploiting the 2012 Games unless they are official sponsors.

Officials with the LOCOG and the UK Government have ensured to get round strict rules in London surrounding the sale of Olympic merchandise, the report said. (ANI)

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