A football stadium in Australia has planned to launch a new smartphone application that would allow spectators to order food and drinks from their seats and keep their eyes on the ball.
Now, spectators at Melbourne's Etihad Stadium will use the free QkR app to buy food and drinks in what is thought to be a world-first stadium service.
Fans, by using the app on iPhone or Android phone, will be able to scroll through the food and beverage menu, scan or type in a unique code on their seat and place their order online to be paid by credit card and delivered by a waiter, the Age reports.
The pampering service will be tried among 1000 fans at tonight's A-league soccer match between Melbourne Victory and Adelaide United and could be introduced all over the stadium if successful.
According to the paper, MasterCard developed QkR and piloted the technology at two Sydney cinemas in January, with the only added cost to food and drinks a credit card surcharge.
Etihad Stadium spokesman Bill Lane said the technology could soon be extended to 8500 seats.
"Fans can now drive into the carpark, take a lift to their level, sit under a roof if it's raining and now have food and drinks delivered to their seat," the paper quoted him, as saying.
"If it's a raging success we'll have to see how many waiters are available around the stadium," he added. (ANI)