Premier sports eyewear firm Oakley has said that it was sad over ending its deal with disgraced cyclist Lance Armstrong after he was convicted of doping.
Oakley, which was one of several companies including Nike, Trek and Anheuser-Busch to end lucrative deals with the American after he was stripped of his seven Tour de France titles, is low at the loss of one of its biggest marketing tools.
"The Lance story is a sad one, with our emotional connection with that athlete," Oakley chief executive Colin Baden told CNN.
According to the report, Oakley said the 41-year-old had been a "symbol of possibility" when he signed up, having inspired millions when he returned to competition after recovering from testicular cancer and then won cycling's blue riband event from 1999-2005.
He also raised hundreds of millions of dollars for charity through his Livestrong foundation before a report by the U.S. Anti-Doping Agency this year left his legacy in tatters, the report said. (ANI)