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`Service-dodging` Bar Refaeli's involvement in military ad campaign angers Israeli officials

Source : ANI
Last Updated: Mon, Mar 18, 2013 11:00 hrs

Supermodel Bar Refaeli is being targeted by the Israeli Defense Forces for her involvement in a planned military public relations campaign despite having skipped her mandatory military service.

Critics from the Israeli Defense Forces argue her example might lead youth to skip their service, the New York Daily News reported.

Israeli law requires men serve three years in the state military and women two. Though the former Sports Illustrated Swimsuit model hasn't served, she was chosen by the Foreign Ministry to promote the Israeli Defense Forces in an international advertising campaign. "The choice of a representative who did not serve in the military as an official presenter on behalf of Israel, conveys the message that we ignore and forgive evasion of enlistment, and encourages identification, among youths of both sexes, with the success of those who did not enlist," IDF Spokesman Brig. Gen. Yoav Mordechai wrote in a letter to the Foreign Ministry Director.

"The IDF has been operating, in the last few years, in a variety of ways, to strengthen the value of IDF service, and to fight the phenomenon of enlistment evasion, in order to preserve the societal value that sees the IDF as the people's army," he added. ccording to Haaretz, this is not the first time IDF has cracked down on celebrities who skipped service.

In 2010, an IDF higher-up encouraged students at a lecture to boycott products pitched by service-skipping celebs. (ANI)




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