-ANI): ESPN STAR Sports (ESS), Asia's No. 1 sports content provider, today announced new carriage deals for STAR Cricket in the Philippines and Indonesia, highlighting its expanding footprint beyond traditional cricket markets and ESS' efforts in growing the popularity of the sport across South-east Asia.
Launched in 2007 in the Indian subcontinent, STAR Cricket has continued to expand in non-traditional cricket markets over the years on the back of a strong content line-up and ESS's steadfast efforts to popularize the game in this region.
Today, STAR Cricket showcases top quality cricket action from around the globe to viewers across South East Asia markets such as Singapore, Hong Kong, Papua New Guinea, the Maldives and now the Philippines.
In addition, with a new carriage deal for STAR Cricket recently secured in Indonesia, cricket fans across the country can anticipate the channel to being available very soon.
ESS also successfully launched STAR Cricket HD in July last year in key markets across Asia such as India, Maldives, Nepal, Pakistan, Sri Lanka and Singapore, offering cricket fans the most enriching and engaging experience with the finest line-up of cricket content in unparalleled image and sound quality.
ESPN STAR Sports' Managing Director, Peter Hutton said, "We're delighted to be able to help the ICC grow the game worldwide, and to see Star Cricket increase its popularity across Asia."
STAR Cricket features premium international cricket events across all formats of the game and its line-up of cricket properties includes the marquee International Cricket Council (ICC) events, international and domestic cricket from India, Australia and England and the biggest International club Twenty20 tournament, Champions League Twenty20.
In addition, it also showcased the inaugural edition of the Sri Lankan Premier League and the Bangladesh Premier League earlier this year, reinforcing its comprehensive coverage of the sport. (Business Wire-ANI)