Star Sports bags BCCI media rights for INR 6,138.1 Crore

Last Updated: Thu, Apr 05, 2018 19:56 hrs
MS Dhoni

Star Sports India has bagged the BCCI media rights for a whopping Rs 6138.1 crore to cover India's home series for the next five years.

After three days of intense bidding between Star India Private Ltd, Reliance Industries Limited, and Sony Pictures Networks India Private Limited, the bid was finally won by Star Sports.

In the e-auction of television and digital rights, Star won the battle for a period from 2018 to 2023.

"Like everything else, BCCI rights come a little expensive. But it has been a good experience with BCCI all these years. We are focussing more on consolidated rights. We have always believed in looking at rights as combo offerings. The experience of the auction was great but it was like a movie that it just went on and on. It was good from BCCI's point of view because it got them more revenue." Star India CEO Uday Shankar told media persons after winning the bidding process.

"I don't think a tender in any sport that has gone for as long. It took time to understand but it was a transparent process. You always knew who the highest bidder in each category was. You had enough time to process and react. Both (advertising and subscription) have their own roles," he added.

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