Pepsi, the trend-setting brand, today announced the appointment of young cricketing sensation, Unmukt Chand as its brand ambassador.
Unmukt, who is emerging as one of the most promising cricketers in the country, personifies Pepsi's youthful, irreverent and "Oh Yes Abhi!" spirit. Having led the Under-19 Indian Cricket Team to a World Cup victory in 2012, he will now be seen in the upcoming Pepsi-IPL tournament.
Not only this, he also features in its upcoming ad-film that brings alive the ultimate face-off between him and the captain of the Indian cricket team MS Dhoni along with Virat Kohli and Suresh Raina.
The fun and entertaining campaign scheduled to go on-air on March 1, captures their impatient moments and promises to leave the audiences engaged like never before.
Speaking about the association and the upcoming campaign, Homi Battiwalla, Senior Director - Marketing (Colas, Juices and Hydration), PepsiCo India, said "Pepsi is known to be the first brand to identify youth icons early in time and tap talent with tremendous potential and credibility.
We are proud to associate with Unmukt Chand, who truly reflects Pepsi's Oh Yes Abhi! attitude and are confident that he will lead the next-generation of players who personify the same philosophy.
He is eager to be a part of the Indian cricket team and is performing consistently to achieve his goals. We wish him all the best and look forward to an exciting journey with him".
"Our latest campaign takes forward the 'Oh Yes Abhi' philosophy and brings alive Unmukt's impatient moments in his first ever ad-film with MS Dhoni, Virat Kohli and Suresh Raina.
The film showcases the young emerging star impatient to be a part of the Indian cricket team which exemplifies our positioning in a fun and exciting manner," he further added.
Chand's appointment as a brand ambassador takes forward Pepsi's legacy of roping in young and emerging talent with a potential to become youth icons.
It is in sync with the brand's "Oh Yes Abhi!" positioning that celebrates impatience and raring to go attitude in the youth.
Just like its ahead-of-the-curve association with Chand, the brand had also signed Indian cricket team's captain, M.S. Dhoni and Bollywood's reigning star, Ranbir Kapoor before they became the achievers they are today.
"Pepsi is an iconic youth brand that has always celebrated young India's aspirations, dreams and attitudes. As a cricketer and a youngster, I can relate to the Oh Yes Abhi! spirit of the brand.
I feel privileged to join the extraordinary league of achievers and youth icons that endorse Pepsi, and look forward to a great journey ahead. For me, this is not a regular endorsement deal but my commitment to Indian cricket fans of always trying to take my game to the next level", said Unmukt Chand.
The TVC brings alive Pepsi's youthful irreverence and demonstrates the Oh Yes Abhi! moments of these Pepsi brand ambassadors and youth icons.
Unmukt Chand, in his cool look is shown waiting impatiently, all anxious to get hold of a Pepsi bottle; while MS Dhoni, Virat Kohli and Suresh Raina are also waiting to get their hands on it. What we see next is an entertaining war of words between the youth icons and the rising star... watch the ad-film to know who wins this battle.
"The young cricket star Unmukt shows his impatient side in a refreshing and cool manner, bringing alive the philosophy of OH YES ABHI!", added, Surjo Dutt, Executive Creative Director - JWT India.
This campaign takes forward Pepsi's new journey in India with a refreshed new positioning and belief - "Oh Yes Abhi!". To bring it alive for consumers, the brand had launched a mega campaign starring Ranbir Kapoor, MS Dhoni and Priyanka Chopra last month that captured their impatient moments. This month, Pepsi is taking the same thought forward with yet another entertaining and thrilling campaign.