ANALYST VIEW - Samsung Galaxy S4 emerges to do battle on Apple's home turf

Last Updated: Fri, Mar 15, 2013 00:22 hrs

REUTERS - Samsung Electronics Co<005930.KS> premiered its latest flagship phone, the Galaxy S4, which sports a bigger display and unconventional features such as gesture controls and which will spearhead its efforts to challenge Apple Inc on its home turf.

The following is an analyst's view.


"The Galaxy S4 is a worthy successor to earlier members of this line, and will doubtless sell well. But it highlights a couple of the key challenges Samsung faces. Firstly, having innovated rapidly over the last several years to vaunt itself into top spot in the world smartphone rankings, Samsung now faces essentially the same challenge as Apple: how to continue to improve its devices year on year when existing phones are already top of their class, and there aren't obvious shortcomings?

"At this point, Samsung appears to be trying to kill the competition with sheer volume of new features - there should be something here for everyone, even if most of these new features won't be used by most users.

"For now, Samsung can likely rely on its vastly superior marketing budget and the relatively weak efforts of its competitors in software to keep it ahead. But competitors will catch up and Samsung will need to continue to stretch.

"Overall, there are lots of features, but based on past experience most people will never even find them on the device." (Reporting by Miyoung Kim; Editing by Edwina Gibbs)

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