Embattled Canadian firm Research In Motion (RIM) has finally launched its new BlackBerry 10 smartphone, which the company hopes would revitalise its fortunes.
RIM's CEO Thorsten Heins opened the event in New York by announcing the firm would change the name RIM, which it has used since 1985, to BlackBerry.
He said BlackBerry had decided to build the operating system on its new smartphones from the bottom up, Sky News reports.
According to the report, a keyboard where users can write without typing and a message hub holding all texts, emails, tweets and Facebook updates are two of the key features of the BlackBerry 10.
The Z10 marks a departure from the BlackBerry's traditional screen and keyboard approach to a total touch screen experience, though the Q10 model features both, the report added. (ANI)