Adelaide News
Businesses building 'brand personality' with 'lolly pink hair and tattoos'
A branding expert from Australia has shed light on how unique brand energy sets some businesses apart from others.
He gave the example of Bean Bar Barista's Ashleigh Humphrey, whose lolly pink hair, multiple piercing and a sleeve of tattoos, impressed recruiters enough to hire her.
Her eccentricity is exactly what makes her so appealing to her coffee customers and this is actually what some companies
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