Adidas News
How celebrity athletes boost star status
Pro athletes need to be mindful of the evolution of their star status in order to capitalize on their earnings and endorsements, researchers say.
It is a combination of not only personal performances and team records that makes a star shine even brighter in the world of pro sports but also includes the markets that athletes play in and the star calibre of the athletes they compete with.
The study
Adidas Galleries
Adidas Videos
|
|
