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Why Konnect edged out JetLite
It was a quiet image makeover — without any frills — but Jet Airways hopes that a change in the branding strategy of its low-cost product will also help change its fortune. Last Sunday, Jet Airways phased out JetLite, the low-cost service it launched after acquiring Air Sahara, in 2007. Instead of three brands, it will now have only a full-service Jet Airways and a low-cost Konnect brand.

Jet to merge two low-cost carriers

Move to help arrest losses; it will now have one full service airline and one low-cost brand. Jet Airways, the largest domestic airline, will merge its no-frills brands JetLite and Jet Konnect and

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Skewed priorities failing airlines' mergers: Experts

Kingfisher Airlines' announcement last week to discontinue with Red, its low-cost wing formed after merging with Air Deccan, raises the question on the success of mergers of aviation companies in the

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Kingfisher, Air India plan low-cost routes

UB Group-controlled carrier to convert short-haul domestic routes with less demand for business class to all-economy configuration. UB Group-controlled Kingfisher Airlines is planning to convert some

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Jet plans to merge JetLite, Konnect...
Jet Airways is considering merging JetLite and Konnect into a single low-cost brand. Although no decision has been taken yet, the airline is evaluating options regarding a possible merger.

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Sahara files appeal against HC order in Jet case

Sahara Airlines Ltd has filed an appeal to a larger bench against yesterday’s order of the high court here, rejectingd its argument for claiming Rs 2,000 crore from Jet Airways for default in

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Air Sahara Galleries

Jet Airways-Air Sahara allianc...

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