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Old brands in new bottles
Gold Bond, a century-old concoction of zinc oxide and menthol, is best known for alleviating jock itch and diaper rash. But its owner aims to conquer a wider swath. Chattem, its corporate parent, wants consumers to dab Gold Bond just about anywhere. In a recent brainstorming meeting 12 Chattem executives debated the best puffery for a possible line of Gold Bond lip balm. "'Soothing' is good," said
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