Bhatt News
Getting its house in order
With a new branding and business strategy, LIC Housing wants to put behind a chequered 2010.
V K Sharma realised the lacunae in LIC Housing’s branding exercise soon after he took over as its Chief Executive Officer. “We were glad sponsors of a Maharashtra Chamber of Housing Industry (MCHI) event. But our logo was the least prominent.” The new logo, which was launched in the first
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