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Bisleri's growing thirst for volumes
Bisleri seems to have had enough of clichéd images of mountains and springs. In its latest television commercial, the mineral water brand has used humour (“save yourself from a monster by offering him Bisleri”) to drive home the brand message: stay protected with Bisleri water. Bisleri is spending Rs 50 crore for the latest brand campaign. Though some are critical, (Ignite Mudra
Bisleri seems to have had enough of clichéd images of mountains and springs. In its latest television commercial, the mineral water brand has used humour (“save yourself from a monster by offering him Bisleri”) to drive home the brand message: stay protected with Bisleri water. Bisleri is spending Rs 50 crore for the latest brand campaign. Though some are critical, (Ignite Mudra
Beverage majors map their water footprints
With the growing demand for water putting pressure on a limited resource, beverage majors are tracking their water footprints. Be it soft drink ones such as Coca-Cola, beer maker SABMiller or
'Mumbai wasting crores on water management'
Mumbai's plans to spend hundreds of crores on sea water desalinisation projects and pumping excess rainwater into the sea was a sheer waste of money, according to India's largest packaged drinking water manufacturer.
Mumbai's plans to spend hundreds of crores on sea water desalinisation projects and pumping excess rainwater into the sea was a sheer waste of money, according to India's largest packaged drinking water manufacturer.
Bisleri on expansion spree
Bisleri, the packaged drinking water company, is entering new segments. The company plans to soon launch a face spray. It is being developed at an Aurangabad facility and will be test-marketed by
Holy water
Ramesh Chauhan’s Parle Bisleri dominates the lucrative and fast-growing packaged water business in India and has expanded its presence overseas to Europe. But it appears that the company
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