Sify.com » Topics » Bisleri
Bisleri News
Holy water
Ramesh Chauhan’s Parle Bisleri dominates the lucrative and fast-growing packaged water business in India and has expanded its presence overseas to Europe. But it appears that the company doesn’t rely only on the sharp business sense of its promoter. On Thursday, a businessman’s efforts to get in touch with a senior executive at the company’s Delhi headquarters proved signally
Ramesh Chauhan’s Parle Bisleri dominates the lucrative and fast-growing packaged water business in India and has expanded its presence overseas to Europe. But it appears that the company doesn’t rely only on the sharp business sense of its promoter. On Thursday, a businessman’s efforts to get in touch with a senior executive at the company’s Delhi headquarters proved signally
Bisleri's expansion thirst
The bottled water brand leader is opening 35 new plants in smaller towns and entering the high-margin segments
The bottled water brand leader is opening 35 new plants in smaller towns and entering the high-margin segments
Premium thirst
Ramesh Chauhan’s Bisleri comes out with a new brand of natural mineral water sourced from a spring in Uttarakhand to take on Tata Tea’s Himalayan.
Ramesh Chauhan’s Bisleri comes out with a new brand of natural mineral water sourced from a spring in Uttarakhand to take on Tata Tea’s Himalayan.
Taste the waters
The shop shelves are starting to fill up with fine waters, each claiming to be better and "purer" than the other. Gargi Gupta dips into what’s available.
The shop shelves are starting to fill up with fine waters, each claiming to be better and "purer" than the other. Gargi Gupta dips into what’s available.
Bisleri's Chauhan will bottle water on his own
When four-fifths of his bottlers decided to shift alliance to Coca-Cola in the nineties, Ramesh Chauhan, chairman of Bisleri International, had no option but to sell his flagship brands Thums Up and L
When four-fifths of his bottlers decided to shift alliance to Coca-Cola in the nineties, Ramesh Chauhan, chairman of Bisleri International, had no option but to sell his flagship brands Thums Up and L
Is sell-out the cure?
It was a decision at a different time, reminisces Ramesh Chauhan, Chairman of Bisleri, about how he sold the popular soft drink brands Thums Up and Limca to Coca-Cola about 15 years ago.
It was a decision at a different time, reminisces Ramesh Chauhan, Chairman of Bisleri, about how he sold the popular soft drink brands Thums Up and Limca to Coca-Cola about 15 years ago.
© Copyright Sify Technologies Ltd, 1998-2011. All rights reserved. India News Portal, Sify.com hosted at SifyHosting India's first Level 3 Internet Data Centre.
Site optimized for Internet Explorer 5.5 and above.
See Disclaimer |Privacy Policy &Parental Guidance on pornography |careers@sify |About Us |Feedback |Advertise
Site optimized for Internet Explorer 5.5 and above.
See Disclaimer |Privacy Policy &Parental Guidance on pornography |careers@sify |About Us |Feedback |Advertise